Michellehatchermedia – National economic recovery is a key program theme of the social project implemented by the community of 168 LPDP recipients, Nala Bumintara. This program is implemented in two locations, namely Makassar City and D.I Yogyakarta Province.
As an initial breakthrough in a series of programs at both venues, a webinar session on digital marketing prospects was held to inspire and strengthen the motivation of the participants to optimize the online marketing model, especially for small and medium businesses.
This topic is relevant to the target social project involving the community of scavengers and waste processors in Rappokalling Village, Makassar and the batik community in Kampung Batik Giriloyo, Bantul Regency, D.I. Yogyakarta. This webinar session was also the opening of a series of social project programs held in parallel from Makassar and Yogyakarta from January 2021 to March 2021.
The linking of program objectives in both Makassar and Bantul, both motivated by the efforts of communities that were very vulnerable during the pandemic, has given rise to ideas for using technologies and innovations in the environment, such as digital marketing. The digital marketing strategy certainly has the potential and plays an important role in this digital age to increase the marketing of issues that may be affected during this pandemic.
Therefore, the LPDP RI Scholarship Recipient Community Batch 168 held a webinar on “Digital Marketing as an Attempt at Economic Recovery During a Pandemic” on 30 January 2021, 09.00 WIB until it was finished as the start of a series programs in the field. The webinar session was attended by 172 participants from different backgrounds and backgrounds from around the world, including students who will later participate in a series of social project programs. The webinar activity is filled with the delivery of material by various speakers, with the main points of the material presented as follows:
- The potential for waste and an increase in the selling power of waste to increase revenue was conveyed by the representative of the Indonesian Octopus community, Musawwir Muhtar, as its Chief Operating Officer (COO). Octopus Indonesia is a community of volunteers who run a digital waste recycling and empowerment system for scavengers.
- The strategy of selling batik during the pandemic was conveyed by representatives of Yogyakarta batik entrepreneurs, Miftahudin Nur Ihsan, S. Pd. as a resume for a business owner. Slim Batik Indonesia. Smart Batik Indonesia itself is a producer of thematic batik, institutional batik and socialization batik whose meaning is reflected in the unique patterns of the batik itself.
- The use of digital marketing to improve business marketing (as a solution to the barriers and challenges described by resource persons 1 and 2) of digital marketing experts and practitioners, Amanah Rakhim Syahida, lecturer at the Tribhuwana Tunggadewi Malang University. He is also the CEO (CEO) of Nirwana Wedding Organizer, which is engaged in managing wedding events.
The material presentation session of each resource person continued with a question and answer session led by the moderator, Patrick Samoel Roeroe. With a background as a resource person focusing on recycled waste products, Musawwir Muhtar as COO of Octopus Indonesia said: ‘At Octopus, we try to redefine the existing values regarding waste and the role of scavengers through digital marketing.
‘Modern scavengers’ is a concept we emphasize to place scavengers as conservationists. In the past, scavengers used to scavenge rubbish at the TPA, now they can relax at home while waiting for the waste collection. ‘It’s not easy to start the process.
Awi, nicknamed Musawwir, said converting the attitude of ignorance about garbage to pride for scavengers becoming partners takes time. The existence of an economic impact achieved by partners and all those involved facilitates the environmental education process in the community.
“The average partner income is 4 million rupees, some even reach 10 million rupees a month,” Awi said. With this stimulus, honorary employees, entrepreneurs, students and other elements of society can transport or collect plastic waste.
In this digital age, the means of information are not just limited to time and the possibilities of creation become easier. The limited room for maneuver during a pandemic offers new ideas for reading innovative and potential markets. What’s more, this new idea can be integrated with a digital marketing strategy that enables a wider market coverage in Indonesia and even in the world market.
The development of digital marketing holds important values and is easily applied to solve people’s economic problems and unlock the market potential, especially during a pandemic. In addition, digital marketing is the first topic to build the students’ enthusiasm to diligently research the material and develop concrete strategies in the following training sessions.
Increasing the motivation of the participants and the great commitment of the participants to complete the training series to form real capacity in their business world is one of the main goals of the Nala Bumintara social project. The final achievement expected, of course, is their business operations that can come back to life and turn the economic wheels of the community back.